Utopia Music
Utopia Music delivers solutions for the music market according to their mantra: Fair Pay for Every Play.
my tasks
* strategic research
* customer lifecycle management
*UX/UI Design
position: Senior Product Designer
role: UX/UI Design & Reserach
team: 2-8 people
stakeholders: 5+ teams
time: 10 months
Solution: Heartbeat
It has its origins in the Fortunes app which has been successfully serving the creators to democratise access to the streaming data.
Strategic research
The team consisted of the Fortunes previous team members and a few new colleagues, including me.
To deeply understand the product and ambitions for the app development I guided internal workshop to establish a common ground and produce hypothesis for the user interviews, which we performed next.
Outcomes
These activities led to the introduction of the new functions (e.g. release planner), simplification of the tool (e.g. more intuitive navigation) and new UI designs.
New UI examples
The app users were expecting more modern design. Below are the some of the re-design screens:
- Welcome screen
- Successful verification
- Home screen
Solution: Accelerate
Accelerate was a second tool within the Utopia universe which I had a chance to work on.
Here, we utilised the Customer Life-cycle Map to define what happens at the functional and emotional levels of the interactions. We defined touch points and success metrics at every stage of the cycle.
Design principles and design drivers
Design principles and design drivers were defined to unify messaging which we directed towards our customers through the different channels (app, social media, website, etc).
We deliver fair offer to every customer
drivers: transparent, confident, solid, secure
Fairness is in the core of our every action and product. We strive to build solutions which our customer can use without hesitation. We assess carefully if we can advance your royalties. When we sign the deal there is no small-print, the ownership of your work stays with you, and the money is delivered to you in 2 to 3 days.
We deliver trustworthy solution to support your life and career
drivers: healthy, supportive, zero stress, well-paced, personalised, guidance
We know that the music industry is tough. We don’t want to add any extra worry. The journey is well-paced so you can go through it in your own time and get support at any time.
We are the partners in your career growth
drivers: inspirational, aspirational, empowerment, inviting
Be proud. The money you receive is yours. We encourage you to invest in your career, grow your music portfolio and realise your creative dreams.
Outcomes
Those activities helped every employee understand our goals and make the interaction between different departments smoother. It helped product, marketing, brand and design departments understand each other’s intention and boosted efficient collaboration. Out customers were also faced with unified messaging.