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Vinfast (2023 - 2024)
UX/UI Lead
- Design and project management for the digital in-car experience (VF3 model) – strategy, wireframes, mockups, UI design, testing, project management, stakeholders management.
- Assisted Drive – benchmark, strategy and interface design.
- Redefinition of Sound UX for Vinfast – analysis, strategy (hardware and software update), user tests, requirements, collaboration with sound designers.
Utopia Music (2022 - 2023)
Senior Product Designer
- Development of the tools for music industry (Heartbeat and Accelerate)
- Work across the whole UX development process
- UX research – exploration and strategic development
- Customer lifecycle management (CLM)
- UI design
Volvo Cars (2017 - 2022)
Senior UX Designer
Leading UX Designer – Assistive and Autonomous Drive
- Research
- Defining UX challenges
- Cross-departmental collaboration and agreements on the prioritised topics
- Planning work for the team (long and short term goals)
- Design principles, design drivers, and metaphors to follow
- Iterative design (short increments)
- Multimodal concepts, tests, and deliveries for the right-here-right-now as well as the future implementations
- Design sprints
- Brand story
UX Lead in Sound Interaction in Intelligent Cars project
- Development of methods for sound interaction design in automotive
- UX research: Interviews, Impact Map, online surveys, in-car testing, etc.
- A shift from warning-approach to proactive and intuitive sound interaction
- Development of market-ready solutions to reduce motion sickness and increase trust in autonomous cars
- An interview in Wall Street Journal covering the project and several other publications
Other
- Development of UX education for fellow UX designers
- Guest lectures at Zurich University of the Arts and Edinburgh Napier University
Aalborg University Copenhagen (2013 - 2017)
PhD Student / Research Assistant
- Phd thesis: Rhythmic-based audio-haptic feedback for motoric tasks; Advisors: Professor Stefania Serafin and Professor Lise Busk Kofoed.
- Teaching (User Experience Design in Multimodal Environments, Design and Analysis of Experiments, Perception course)
- Students Supervision